Chicken Pickin’ is an annual summertime family-friendly event happening on Purple Haze Farm in Leiper’s Fork, TN, just outside the Nashville metropolitan area. The event celebrates Southern tradition, good food, arts and crafts, and Bluegrass.
In order to appeal to the target audience of the event, I created a chicken family to be Chickin Pickin’s mascots. They appear and reappear throughout the event’s brochure and self-mailer, lending each design character and personality. My eight-color palette emphasizes warm orange and red to highlight the fun, artsy aspect of the event, while the typefaces I created for the self-mailer, brochure, and logo simulate handwritten and handpainted typography.
As a final touch, I enhanced my designs with texture in order to give the event a naturalistic, authentic feel.
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