Silvan Outdoors, Co. is an outdoors gear and apparel company based out of Northern California. Its mission is “to get families outdoors to be wonderstruck, make memories, and love life.” Silvan Outdoors strives to maintain a family-friendly, four-quadrant, appeal to amateur outdoorsmen and women of all ages.
I designed a brand identity, patterns, and a brand style guide with the objective of encapsulating the company’s positive, youthful, and magical ethos. The logo is an abstract rendering of a tree; simultaneously, the four parts that make the tree are also three tents and a campfire, symbolizing the familial camping experience. The color palette is inspired by the natural world and reflects the positivity and idealism the company hopes to convey.
Ready to shine?
The Logo
The Typography & Colors
Business Card
Packaging Design
Brand Style Guide
Billboard
The Pattern
Ready to shine... now?
