Silvan Outdoors, Co. is an outdoors gear and apparel company based out of Northern California. Its mission is “to get families outdoors to be wonderstruck, make memories, and love life.”
I designed a brand identity, patterns, and a brand style guide with the objective of encapsulating the company’s positive, magical ethos. The logo is an abstract rendering of a tree—but at the same time, the four parts that make the tree are also three tents and a campfire, symbolizing the familial camping experience. The color palette is inspired by the natural world and reflects the positivity and idealism the company hopes to convey.
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